Happy Wholefoods

Happy Wholefoods is a new company, loyal to organic, quality whole foods and nature's remedies. I was commissioned by them to design the packaging of their new product family of high quality, Certified Organic Mushroom Extract Powders.Their Mushroom Extract Powder is a superior, powerful superfood that promotes health, enhances the function of our immunity system and has anti-inflammatory and anti-ageing effects.

The packaging was jars with stackable, raw wood lids, to achieve reusable, environmentally-friendly packaging. The founders also added an extra touch, a small wooden spoon, that would hold the exact dosage needed per day - a quantity quite small to be measured with a normal spoon. To be able to include all the necessary info, we needed a detailed manual and an outer box that would hold all items together.

The art direction included colourful, eye-catching mushroom motifs and copper foil to highlight the premium quality.