Amazon FBA Aggregator
Brand design initiatives across multiple acquired e-commerce brands
As a remote graphic designer for a leading Amazon FBA aggregator (specific details under NDA), I developed conversion-focused visual assets for multiple e-commerce brands across their marketplace listings and websites. My responsibilities included creating optimized product listing graphics, lifestyle photography direction, comparison charts, and A+ content while maintaining consistent brand identity across all platforms. I collaborated with marketing and sales teams to establish visual hierarchies that improved customer comprehension, highlighted product features through strategic design, and enhanced overall marketplace presence. This systematic design approach contributed to improved click-through rates and conversions while strengthening brand recognition in competitive e-commerce categories.
Description
Project Overview
As a remote contractor for a leading Amazon FBA aggregator, I led graphic design initiatives across multiple acquired e-commerce brands, developing visual strategies that enhanced marketplace presence and brand consistency.
Responsibilities
- Marketplace Optimization: Created conversion-focused product listing graphics for 10+ brands on Amazon, including primary images, lifestyle photography direction, comparison charts, and A+ content
- Cross-Platform Brand Consistency: Developed cohesive visual systems that maintained brand integrity across Amazon listings, brand websites, and social media channels
- Visual Strategy: Collaborated with marketing and sales teams to identify visual opportunities for marketplace differentiation and conversion improvement
- E-commerce Asset Creation: Designed product packaging, infographics, and promotional materials optimized for digital retail environments
Approach & Results
Working within Amazon's marketplace constraints, I developed a systematic design approach that:
- Established clear visual hierarchies for quick customer comprehension
- Highlighted unique product features through strategic use of callouts and comparison graphics
- Created consistent brand experiences across multiple touchpoints
- Improved visual merchandising to better align with target customer segments
While specific metrics remain confidential, my design contributions helped several brands achieve improved click-through rates and conversion percentages while establishing stronger visual brand recognition in competitive marketplace categories.
Skills Applied
- E-commerce visual merchandising
- Amazon listing optimization
- Brand consistency systems
- Photo direction and editing
- Information design for conversion
- Cross-functional team collaboration
Credits
Year
2023
Client
Role
Brand Designer Contractor
Images
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