Take Off with Meg

Upscaling a personal fitness brand

Meghan's mission is to empower individuals to adopt a healthy and sustainable lifestyle through expert guidance in fitness, nutrition, and mindful living. To achieve this, she asked me to develop a powerful and consistent brand identity for her personal training business, "Take Off With Meg."
Description

I created a modern and meaningful logo inspired by air-travel elements, aligning with Meghan's brand vision. A strategic color palette featuring bright blue hues was chosen to represent the sky, ensuring a visually appealing and cohesive brand identity. The agency also designed a carefully crafted website with approachable fonts and user-friendly navigation, providing an engaging online experience for visitors. Additionally, I created designs for Meghan's online personalized workout program, maintaining consistency across all digital platforms and enhancing brand recognition.

The branding transformation had significant impact on Meghan's business. It established stronger credibility, trust, and recognition among her target audience. The overall client experience was enhanced, fostering long-term relationships with customers who resonated with the brand's values and mission. Furthermore, it facilitated expansion plans by attracting like-minded personal trainers who shared Meghan's vision and ensured consistent branding across various services.

To ensure consistency and brand recognition across digital platforms, artwork was also provided for Meghan's online personalized program. This cohesive branding enhanced recognition among clients and partners, creating a sense of continuity and professionalism. The artwork visually communicated the value and uniqueness of her program, reflecting Meghan's bespoke service offerings.

Credits
Year
2021
Client
Take Off with Meg
Role

Direction
Strategy
Digital Identity
Branding

Images
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