100 Steps

A Luxurious Cycladic Gem

100 Steps is a luxury Airbnb apartment, in Naxos, Greece. Manolis approached us to create a branding for the apartment, so it can stand out from the competition with the thought of evolving into a larger apartment chain in the coming years.
Description

We explored two different directions, one being more modern and colourful and the other being minimal, yet elegant and earthy. Manolis found the latter to be the one better matching the apartment and after some more explorations we made it to the final logo. The flag stones from the small, whitewashed Cycladic paths, enclosed in a beach pebble: a memory of Greek Summer, like none you had before.

In the words of Manolis: “Maria did an amazing job with our Cycladic Apartment. She helped us clarify the essence of the brand and our offerings and she enclosed it in a beautiful logo that I was proud to share with the world. It transformed my little Airbnb apartment into something bigger, giving it even more meaning and substance, and brining it to the “big league” to compete with boutique hotels and established  competitors. I cannot thank you enough for your attention to detail and your valuable feedback and inspiration!”

Credits
Year
2018
Client
100 Steps
Role

Branding
Brand Applications

Images
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